![]() ![]() The radio signal itself provides the power that completes the connection between a reader and that tag. Since the tag uses radio-frequency communication, it doesn’t need a battery. ![]() If a seal is broken, it gives off one kind of signal. They can’t be copied or electrically modified. To ensure authenticity, the tags are completely and permanently encoded at the point of manufacture. The OpenSense tags can dynamically detect if a bottle is sealed or open with the tap of an NFC-enabled smartphone. Thinfilm said these NFC tags compete with conventional static QR codes that are often difficult to read, easy to copy, and do not support sensor integration. Sutija said the tag adds tens of cents to the cost of a bottle. The tech provides a new layer of security in ensuring the authenticity of the scotch. Thinfilm’s NFC-based tags can be read by readers all across the supply chain, allowing retailers and manufacturers to track inventory to the point of purchase. It can, for instance, send you cocktail recipes after you open the bottle. The goal is to enable Diageo to send consumers targeted and timely marketing messages, whether at retail or after purchase. The project came from Diageo Technology Ventures, an experimental tech and investment arm of Diageo. The tags and sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones. Using Thinfilm’s OpenSense technology, a smart bottle can detect both the sealed and open state of the bottle. #Johnnie walker blue label serial number check how toThinfilm has figured out how to print chips such as sensors on tags that can be attached to bottles. The company recently announced a deal with Xerox that will enable Thinfilm to print billions of chips per year on tiny labels as part of its plan to track IoT devices. Thinfilm, based in Oslo, Norway, is showing off the smart bottle and the printed electronics that it developed for the bottle at the Mobile World Congress event in Barcelona, Spain. “We’re anticipating an amazing response to this.” “The manufacturer can engage in a conversation with a consumer that is more meaningful,” said Davor Sutija, Thinfilm’s chief executive, in an interview with VentureBeat. With a smartphone app, you can learn some new things about your Johnnie Walker Blue Label, get personalized promotions, and communicate with the liquor company. The smart bottle can verify for you that your 12-year-old bottle of scotch has never been opened before, and it can also connect via near-field communications to your smartphone. Thinfilm Electronics is revealing its smart bottle in a deal with Diageo, the maker of the Johnnie Walker Blue Label brand of scotch. ![]()
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